Florian Oefner

Leading digital product strategy and execution for a B2B2C pension insurance tech venture, overseeing product development and team management.

• Currently focused on improving contract churn rate, demonstrating a strategic approach to customer retention and business sustainability for a B2B2C platform.
• Managed a cross-functional team of 4 designers and 2 Product Managers, fostering collaboration and ensuring high-quality product delivery.
• Directed the strategic roadmap for a customer app, scaling its user base to 120,000 and improving sign-up/conversion rates to 90%.
• Oversaw the complete rebuild of a partner application, achieving ~70% weekly usage among partners.

Managed a critical B2B2C partner application, driving its complete rebuild and adoption for a pension insurance tech company.

• Led the complete rebuild of a partner application from scratch, achieving ~70% weekly usage among partners within a rapid development cycle.
• Enhanced execution quality and product delivery processes, contributing to the overall success of the digital product suite.
• Contributed to the growth of the customer app user base, scaling from 60,000 to 120,000 users.
• Improved key conversion metrics, including sign-up/conversion rates, reaching up to 90%.

Managed a B2B2C customer application, focusing on user growth, conversion optimization, and supporting strategic partnerships for a pension insurance tech venture.

• Managed a customer app, scaling its user base from 60,000 to 120,000 users within the first year and a half.
• Improved sign-up and conversion rates to 90%, significantly enhancing user acquisition efficiency.
• Enabled the Managing Director to focus on strategic partnerships by effectively managing the core customer application.
• Gained extensive experience in delivering high-quality product execution within a regulated financial technology environment.

Led product development for a B2C e-cargo bike rental platform, scaling user base, stations, and building foundational BI and data engineering capabilities.

• Grew user base from under 100 to 10,000 users and expanded rental stations from 2 to 32 across Germany.
• Initiated and built the Business Intelligence (BI) and data engineering infrastructure from scratch, enabling data-driven decision-making.
• Recruited and built the entire engineering team in the absence of a CTO, ensuring robust platform development and operational continuity.
• Managed product development from an early stage (<10 people), taking over from the CMO and driving significant growth in a competitive market.

Drove market expansion and partner acquisition for a B2B2C voucher startup, supporting CEO efforts to grow user base and establish market presence.

• Supported the CEO in expanding operations to San Francisco, focusing on acquiring new partner stores and growing user base.
• Managed B2B and B2C initiatives for a daily steps-for-vouchers platform, contributing to early user engagement efforts.
• Contributed to early-stage startup growth, navigating challenges in user adoption and market fit.
• Executed strategic initiatives to acquire more partner stores and grow the user base in a competitive startup environment.

Provided UX design, content administration, and project management services for agency and corporate clients in Germany.

• Executed UX design initiatives, contributing to enhanced user experiences for diverse client projects.
• Managed content administration tasks, ensuring accuracy and efficiency for digital platforms.
• Delivered project management support, coordinating tasks and stakeholders for successful project completion.
• Collaborated with cross-functional teams to deliver design and content solutions for various clients, including a corporate German bank.

Developed a proof-of-concept for a rapid prototyping tool for voice applications, enabling text-chat-based interaction for Amazon Alexa Skills development, addressing a critical market gap in efficient voice application design.